Adrien Brody and Georgina Chapman at the Forbidden City in Beijing.
2025 ADRIEN BRODY’S CHINA JOURNEY
A Cultural Bridge Through Art, Humanity, and Storytelling
April 10–20, 2025
Shanghai • Hangzhou • Beijing • Quanzhou
From April 11 to 20, 2025—just over a month after winning his second Academy Award for Best Actor—Adrien Brody embarked on a transformative journey through China alongside his partner Georgina Chapman and family. This long-awaited return marked not only a personal milestone, but also a profound exploration of one of the world’s most enduring civilizations.
This remarkable journey was fully conceptualized and meticulously arranged by the UNIPX GROUP team, who worked across cities, sectors, and cultures to craft an itinerary that blended artistic inspiration, cultural immersion, and social connection.
Unlike a typical celebrity visit, Brody’s itinerary emphasized authentic immersion and meaningful connection. Over 10 days, he traveled through Shanghai, Hangzhou, Beijing, and Quanzhou, engaging with landscapes, UNESCO heritage sites, local communities, cultural artisans, and everyday street life. Rather than observe from a distance, he stepped into the rhythm of contemporary China—bridging East and West through shared human experience.
From bustling alleyways to ancient temples, from children’s art classes to serene garden strolls, from city walk discoveries to moments of introspection—this journey sparked not just digital attention, but deep emotional resonance. It became a living story of empathy, creativity, and cultural curiosity.
The following figures reflect more than visibility—they capture emotional engagement, cultural relevance, and global impact.
A Message from UNIPX GROUP
UNIPX GROUP is proud and honored to have planned, curated, and executed Adrien Brody’s unforgettable 10-day journey across China.
This was not just a tour—it was a thoughtfully designed experience that wove together culture, history, cuisine, philanthropy, and commercial collaboration. From ancient landmarks to modern cities, from intimate charity moments to high-profile business engagements, every element of the journey reflected the depth and richness of Chinese civilization.
Behind the scenes, this campaign was the result of meticulous preparation, cross-border coordination, and an unwavering commitment to excellence. With only two weeks of lead time, the UNIPX team navigated every challenge—from securing artist visas and managing on-the-ground logistics for Adrien Brody and his family, to bridging cultural nuances and ensuring smooth adaptation across different environments.
Throughout the journey, UNIPX provided full-scale production support, including continuous filming, on-site photography, real-time video editing, and synchronized content distribution across platforms. The team maintained high-frequency coordination with major Chinese social media platforms such as RedNote and WeChat Video, while also managing complex media relations to ensure cohesive, high-impact communication across all channels.
From family-centered coordination to large-scale event production, UNIPX handled every detail with precision and care. The team served as a cultural bridge—anticipating needs, building trust, and creating moments of genuine connection that allowed the artist and his family to fully immerse in the experience.
What began as a cultural visit evolved into a multidimensional exchange—where art, humanity, heritage, and storytelling came together. The project was executed not only with innovation and professionalism, but also with heart, empathy, and purpose.
Through strategic planning, immersive storytelling, and meaningful engagement with communities and partners, UNIPX GROUP successfully crafted a cultural moment that transcended borders, resonated with millions, and left a lasting legacy throughout China and beyond.
This 10-day journey was more than a campaign—it was a landmark of international cultural collaboration. Led by vision, realized through professionalism, and remembered for its sincerity.
Adrien Brody with Yitong Qin, Founder and CEO of UNIPX Group, in New York before departing for the China Journey.
Impact Highlights- A Journey That Captivated 300 Million+
Strategic Execution Behind the Scenes
These impressive digital results were made possible by the strategic planning and execution of UNIPX GROUP, the strong support of leading platform partners, and Adrien Brody’s wholehearted participation. From meticulous pre-tour preparation to real-time media collaboration and content amplification, every aspect of the campaign was thoughtfully coordinated—proving how genuine storytelling, cultural sensitivity, and professional execution can create both meaningful resonance and measurable impact.
Top Topics on RedNote
Using the primary hashtag #阿德里安布劳迪 as an example, data from the full month of April 2025 shows a significant surge in popularity following Adrien Brody’s official Xiaohongshu onboarding video posted on April 11.
From April 10 to May 20—spanning the duration of his China tour and the month that followed—the hashtag recorded over 33.57 million incremental views on Xiaohongshu.
High Traction on WeChat
On April 11, following the release of Adrien Brody’s onboarding video on WeChat Video Channel, the overall WeChat Index for the keyword “Adrien Brody” skyrocketed by 52,312.05% compared to the previous day, while the Chinese keyword “阿德里安布劳迪” surged by 9,601.07%.
Extensive Media Coverage
The Baidu Index for “Adrien Brody” shows a sharp rise starting April 11, following the official announcement of his China tour. The spike in search volume and media coverage highlights the intense media focus and widespread attention the campaign garnered across major platforms.
Chinese Ambassador Xie Feng Continues to Follow Adrien Brody’s China journey
Ambassador Xie Feng, China’s Ambassador to the United States, has actively followed and shared updates on Adrien Brody’s China journey through his personal social media channels abroad.
On May 3, during his speech at the Gansu Province Open Day event, Ambassador Xie highlighted the overwhelming online response to Brody’s visit, using it as a positive example of international cultural exchange. He warmly extended an invitation to more global friends to experience the beauty and richness of China firsthand.
Adrien Brody’s RedNote (小红书)
About Adrien Brody’s RedNote (小红书)
33,570,000+ incremental views of #阿德里安布劳迪 on RedNote (小红书)
Hashtag Performance Spotlight: #阿德里安布劳迪
Following Adrien Brody’s official onboarding to Xiaohongshu (RedNote) on April 11, 2025, engagement across the platform saw an unprecedented surge—fueled by his deeply immersive cultural journey through China.
Using the primary hashtag #阿德里安布劳迪 as a key indicator, performance data from April 10 to May 20 (spanning the tour and the month that followed) reveals outstanding results:
- 33.57M+ incremental views
- Extensive content sharing and reposts
- A notable increase in fan-generated content and cultural conversations
This momentum was made possible through the strategic promotion and dedicated support of the UNIPX team and its partners, combined with Adrien Brody’s genuine collaboration and engagement. His heartfelt participation and deep exploration of Chinese culture resonated far beyond celebrity appeal—demonstrating the power of localized storytelling and creating a wave of emotional and cultural connection that spread across digital communities.
Adrien Brody’s RedNote campaign became one of the most impactful celebrity activations of 2025 on the platform.
Cumulative RedNote Impact:
Total Views of 7 Main Hashtags
120M+
As of May 20, 2025
Incremental Views from the Campaign
91M+
Data Period: April 10 – May 20, 2025
Platform Partnership Highlights
Moments in Shanghai
Moments in Hangzhou
Moments in Beijing
Moments in Quanzhou
CHARITY EVENT
FICFF Stitching Dreams: Art, Education, and Heart
“Art is a universal language that transcends borders—being able to connect with these children through creativity was truly unforgettable.”
— Adrien Brody
On April 12, as part of the 10-day China journey meticulously planned and curated by UNIPX GROUP, Academy Award-winning actor Adrien Brody participated in the Fashion in a Conscious Future Foundation’s (FICFF) “Stitching Dreams Aesthetic Education Program” in Shanghai—a charitable initiative focused on empowering children through art and creativity.
This special event was fully organized and coordinated by the UNIPX team, bringing together Adrien Brody, three children from China’s southwestern mountainous regions, and two volunteer teachers. Together, they co-created a series of charity T-shirts that combined imagination, storytelling, and cultural expression.
Adrien shared painting techniques, opened up about his own creative journey, and even led a heartfelt performance workshop for the children. The atmosphere was filled with joy and inspiration, as he engaged warmly with the kids—encouraging them to express their dreams and emotions through art.
RANGE ROVER – Shanghai
Adrien Brody attended the Range Rover 55th Anniversary Celebration in Shanghai as a special guest, adding star power to this landmark automotive event. His presence symbolized timeless elegance and global craftsmanship—values deeply aligned with the Range Rover brand.
SHANGRI-LA GROUP – Shanghai, Hangzhou & Beijing
Throughout his China journey, Adrien Brody stayed at Shangri-La Group hotels in Shanghai, Hangzhou, and Beijing. At each location, he engaged warmly with the staff and created exclusive social media content, sharing heartfelt moments of hospitality, art, and cultural immersion.
HANGZHOU X ROBAM – Culinary Innovation Experience
Invited by the Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism, Adrien Brody visited Robam’s Global Culinary Center. There, he explored the evolution of traditional Chinese cuisine, interacted with smart kitchen robots, and personally cooked the iconic West Lake Vinegar Fish, blending artistry with modern culinary technology.
SEPTWOLVES – Fashion Show in Quanzhou
Adrien Brody made a guest appearance at the Septwolves fashion show in Quanzhou, where he took part in celebrating Chinese fashion, heritage, and contemporary design in front of a global audience.
PRIVATE DINNER – Zhangyuan, Shanghai
A private dinner celebrating Adrien Brody’s China Tour was held at the historic Zhangyuan Garden in Shanghai. Attendees included renowned director Jia Zhangke, actresses Zhang Tian’ai and Annie Yi, soprano Huang Ying, Fendi Global CEO Ramon Ros, Sephora Greater China GM Ding Xia, and other distinguished guests. The evening highlighted cultural exchange, artistic dialogue, and elegant hospitality.
PRIVATE DINNER – Shangri-La Hangzhou
Adrien Brody joined an intimate gathering at Shangri-La Hotel Hangzhou, where he met with acclaimed guests including master calligrapher Wang Dongling, architect Ma Yansong, and artist Chang Qing. The dinner offered a space for meaningful dialogue across disciplines.
Behind every powerful story is a team who dares to dream.
SPECIAL THANKS
2025 ADRIEN BRODY’S CHINA JOURNEY
April 10–20, 2025
Shanghai • Hangzhou • Beijing • Quanzhou
UNIPX GROUP is honored to have successfully produced Adrien Brody’s China Journey. Adrien Brody’s China Journey was far more than just a trip — it was a moment of emotional resonance, a meaningful cultural dialogue, and the prologue to future collaboration.
This unforgettable experience would not have been possible without the tremendous support, trust, and collaboration from our partners across art, fashion, culture, hospitality, media, and beyond.
We would like to express our sincere gratitude to everyone who helped bring this journey to life. Thank you to all our incredible partners, collaborators, and supporters — this moment belongs to all of us.
- The Embassy of China in the United States
- The Consulate General of China in New York
- Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism
- Beijing Municipal Bureau of Culture and Tourism
- Quanzhou Municipal Bureau of Culture, Radio, Television and Tourism
- RedNote
- WeChat Video
- Range Rover
- Robam
- Septwolves
- Shangri-La Group
- InStyle China
- L’Officiel Hommes China
……