The opening ceremony of 2019 Beauty In the Lens Festival was successfully held at AMC Lincoln Square 13, New York on Feb 10, 2019. Beauty In the Lens Festival is hosted by Marie Claire China, co-hosted by Eyepetizer App, IMAX Global, Youku (Alibaba Group), and UNIPX MEDIA. The festival was devoted to showcase the best and brightest short films from the globe and to discover sophisticated short film producers internationally wise.

The festival featured guests are comprised of film industry authority, industry influencers, celebrities, artists, and other film-related individuals. The attendees were greeted at red carpet area by Ms. Zhang Xiaodong, the founder of Beauty In the Lens Festival and the VP of Marie Claire China, Mr. Cheng Gong, the Project Director of Marie Claire China, and Mr. Qin Yitong, the CEO of UNIPX MEDIA.