Toutiao or Jinri Toutiao is a news and information content platform, a core product of the Beijing-based company ByteDance. By analyzing the features of content, users and users’ interaction with content, the company’s algorithm models generate a tailored feed list of content for each user.

Toutiao is one of China’s largest mobile platforms of content creation, aggregation and distribution underpinned by machine learning techniques, with 120 million daily active users as of September 2017.




Toutiao’s 500+ million User Data Speaks the Fashion in China