About this Program

In celebration of the Chinese New Year, which is the most important Chinese Traditional Holiday, UNIPX team works with Brooklyn Nets to host the Chinese New Year Games celebrating the holiday in a variety of ways throughout the evening including Asian celebrities and influencers collaboration, Chinese-themed performance, red envelope giveaways, raffle banners, Chinese New Year Celebration videos played on billboards, programs to facilitate local Asian communities, and special collaborated merchandises.