Tencent x 2018 Victoria’s Secret Fashion Show Global Broadcasting12 | 03 | 2018
As the global fashion industry is moving towards digitalization and youth, in 2015, CBS (CBS) and Tencent Video exclusively cooperated to broadcast the 2015 Victoria’s Secret Show. Tencent Video has become the first domestic content platform to conduct 360-degree marketing on the “Vision Secret Show”. A series of marketing actions revolve around the user value experience that Tencent Video has always advocated. Sensory experience, derivative programs, Victoria’s Secret topics, highlights, and the second live broadcast room enrich the content-level experience of Victoria’s Secret IP.